Nivea sales in emerging markets strengthen beiersdorf’s position

Nivea sales in emerging markets strengthen Beiersdorf's position

Beiersdorf’s bottom line was 153 million euros, almost a quarter more than in the previous year. For the year as a whole, the company aims to grow faster than the highly competitive cosmetics market with its skin care products (nivea, eucerin, la prairie) and to gain market share.

In contrast to nivea growth markets such as brazil, china or india, where double-digit growth was recorded, overall quarterly sales in europe declined by 1.2 percent. The company attributed this to the general reluctance to buy. In germany, the decline was as much as 1.8 percent. Beiersdorf had a good start to fiscal year 2013 overall, announced stefan heidenreich, ceo of beiersdorf ag. "We expanded our position in the growth regions and gained market share".

At the annual general meeting in mid-april in hamburg, the group CEO had already pointed out that the company expected only slight overall economic growth in the industrialized countries in 2013, but that dynamic economic development was anticipated in the developing countries and emerging markets. This is now reflected in the quarterly figures.

Beiersdorf also owns the adhesives manufacturer tesa, which is heavily dependent on the economic situation in the industry. Sales increased by 1.2 percent to 256 million euros. Earnings before interest and taxes (ebit) improved by 7.5 percent to 37 million euros.

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