"With the bus stop in coburger strabe and the 800-meter radius, the integrated situation is fulfilled from our point of view." Markus wotruba from BBE handelsberatung however, at the city council meeting, admitted: "it's not ideal." 2. Mayor norbert reiter (CSU) saw it differently. The integrated situation is currently not given, but could possibly be created.
A new insight
Markus wotruba presented the results of the alternative site assessment and the evidence of the integrated location for the specialist retail center to the city council members and guests. He also referred to the results of the gfk survey, which had concluded that this was not an integrated location in terms of urban development. This question plays an important role in the approvability of such a project. The opinion of the redevelopment officer dag schroder was also included.
Among other things, BBE handelsberatung had to examine whether the location met the criteria of an integrated location according to the 2013 state development plan (LEP) and whether (better) alternative locations were available. BBE was not entrusted with the assessment of the possible effects of the retail park on the businesses in the city center.
Purchasing power is fleeing
"After the closure of lidl, the positive retail centrality in the periodical sector (groceries) may also have fallen to a below-average level", said markus wotruba. In all other areas, it was already well below 100 percent anyway. 100 percent means that the purchasing power remains entirely in munnerstadt. If the percentage is higher, shoppers from other towns will also come, if it is lower, people from munnerstadt will go elsewhere. The main targets of the munnerstadt residents are bad neustadt, bad kissingen and schweinfurt.
According to wotruba, customers want small stores in the city center, as well as chain stores and specialist retailers. The minimum operating size for drugstores is 500 square meters, and such stores are only located directly next to food stores. For shoe and textile stores, the sales area is 400 square meters. In the search for alternative locations, BBE handelsberatung came to the conclusion that the schindberg commercial area was not an integrated location without potential for retail trade. In the commercial area "untere au" no free spaces can be activated in sufficient form and also at the railroad station there are not enough free spaces available.
In the commercial area meininger strabe, on the other hand, there are sufficient flat areas according to the LEP 2013, the location is integrated in terms of urban development. To underline this integration, markus wotruba placed a sheet with a map on it. He had drawn a circle with a radius of 800 meters around the possible shopping center. Within this circle lie the residential area zent and parts of the old town. In addition, the bus stop in coburger strabe provides a connection to the local public transport system.